Introducing Loaila
Loaila is a name that feels like it belongs to a place you’ve dreamed of but never quite found on a map — where the clear blue of island waters meets the golden light of the outback, and where driftwood, seashells, and wildflowers rest side by side.
Born from the blend of crystal waters, sunburnt earth, and a whimsical, vintage heart, Loaila is where the fairytale meets the frontier. It’s a word with no fixed meaning — and that’s the magic. It invites curiosity, imagination, and connection. Is it a name? A flower? A place? You decide.
Rooted in storybook wonder, kissed by salty air and sun-faded tones, Loaila is for the slow days, the barefoot hearts, and the souls drawn to beauty in the undone.
“New name, same heart — formerly Milky Designs, Loaila carries forward the same love for art, storytelling, and community, now under a name that feels like home.”
Our Mission
Our Wrap Collection
Shop the look

Quick view
Bobbi Rib Dress - Choc stripe
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$20.00
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$54.00
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$20.00
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$20.00 - Regular price
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$54.00 - Sale price
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$20.00
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Posy Dress - Lilac
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$20.00
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$74.00
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$20.00
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$20.00 - Regular price
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$74.00 - Sale price
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$20.00
Reviews
Daisy Tie Top - Mushroom pink
This piece exudes playful charm and effortless elegance. For the perfect fit, pair with our gorgeous Annie bloomers for a sweet but fun look. What more could you ask for?
- Linen / Cotton blend
- Two elegant backless ties (the sweetest detail)
- Sizing is from 6m-5yrs







